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This Privacy Policy explains how information about you is collected, used and disclosed by Tahoe Fly Fishing Outfitters, Inc and its subsidiaries (Tahoe Fly Fishing or we). This Privacy Policy applies to information we collect across our brands when you use our websites, retail store, and other online products and services (collectively, the Services), including the Services we provide for Tahoe Fly Fishing, and our other brands (Tahoe Fly Fishing Outfitters and McCloud River Outpost), and when you otherwise interact with us. This policy does not apply to products or services with separate privacy policies that do not incorporate this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you are a California resident, please see the section titled "California Privacy Rights" below.
We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, participate in any interactive features of the Services, fill out a form or survey, join and participate in a loyalty program, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support or otherwise communicate with us. The types of information we may collect about you include your name, password, email address, social media user names and handles, postal address, phone number, birthday, gender, interests, preferences, photos, product reviews, fit information, payment information and any other information you choose to provide.
When you use our Services, we automatically collect certain information, including:
We may also obtain information from other sources. For example, we may collect information about you from other sites that sell our products, from other users, such as individuals who send you a gift through our Services, from social networks in accordance with their authorization procedures and from third party providers that tie together multiple data points to gain additional information to create a unified customer view.
We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchases, we may infer your gender, your interest in certain activities or brands, or information about your purchasing activities over time.
We use information about you as follows:
We may share information about you as follows or as otherwise described in this Privacy Policy:
We may also share aggregated or de-identified information that cannot reasonably be used to identify you.
The Services may offer third-party social sharing features and other integrated tools (such as the Facebook Like button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction.
We allow others to provide analytics services and serve you advertisements on our behalf. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and apps. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by Tahoe Fly Fishing Outfitters and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and apps, and better understand your online activity. You may opt out of cookie-based data sharing with ad targeting providers by following the instructions via this link: "Do Not Sell My Personal Information". You can also learn more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes at www.aboutads.info/choices. In addition, your device may include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
We may also work with other websites or platforms (such as Facebook) to serve ads to you as part of a customized campaign. Please refer to the settings of those other websites or platforms for information about any choices they offer in connection with the delivery of interest-based ads.
Tahoe Fly Fishing Outfitters is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.
You may update the online account information you provide to us by logging into your online account. You will need to change any account information you provide, including communication preferences, for each brand.
If you initially consent to our collection of precise location information via any of our mobile apps, you should be able to stop the collection of this information by changing the preferences for those apps on your mobile device. If you do so, you may be prevented from using certain features of our mobile apps. You may also stop our collection of precise location information via our mobile apps by following the standard uninstall process to remove all of our mobile apps from your device.
Your mobile device operating system may provide you with the ability to discontinue our access to the information described in the Stored Information section of this policy via our mobile apps. You may also stop our collection of this information by following the standard uninstall process to remove all of our mobile apps from your mobile device.
You may opt out of cookie-based data sharing with ad targeting providers by following the instructions via this link: "Do Not Sell My Personal Information". In addition, most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
You may opt out of receiving promotional emails from each of our brands (like Tahoe Fly Fishing Outfitters and McCloud River Outpost) by following the instructions in emails from each brand or by changing the preferences through your online account with each brand. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
With your consent, you may receive promotional calls or text messages from us. You may opt out of receiving these communications by letting us know during one of those calls, or by responding with the word STOP to one of these text messages or following other opt-out instructions provided in those messages. If you have consented to promotional calls or texts, you may also be able to adjust your communications preferences for calls or texts through your online account with the Tahoe Fly Fishing Outfitters and McCloud River Outpost.
You may receive catalogs and other print mail pieces from our Brands. You may opt out of receiving direct mail marketing by adjusting your communication preferences with the Brand that sent the direct mail communication or by emailing us at [email protected].
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these notifications at any time by changing the notification settings on your mobile device.
The California Consumer Privacy Act or CCPA and the Shine the Light law afford consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
In the last 12 months, we collected the following categories of personal information: identifiers (such as name and contact information), characteristics of protected classifications (such as age and gender), commercial information (such as products purchased), internet or other electronic network activity information (such as browsing behavior), geolocation data (such as if permitted for collection via one of our mobile apps), audio, electronic, visual or similar information (such as profile pictures or customer support call information), and inferences we make (such as preferred activities). For more details about the personal information we collect, including the categories of sources, please see the Collection of Information section above. We collect this information for the business and commercial purposes described in the Use of Information section above.
In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:
Categories of personal information we collect | Parties with whom information may be shared |
Identifiers (such as name and contact information) | Financing and payment processors and services providers |
Characteristics of protected classifications (such as age and gender) | Order and fulfillment services providers |
Commercial information (such as products purchased) | Customer support services providers |
Internet or other electronic network activity information (such as browsing behavior) | Events services providers |
Geolocation data (such as if permitted for collection via one of our mobile apps) | Customer feedback services providers |
Audio, electronic, visual or similar information (such as profile pictures or customer support call information) | Data analytics providers |
Inferences (such as preferred activities) | Cloud storage providers |
Software development services providers | |
Fraud prevention services providers | |
Identity verification services providers | |
Marketing services providers | |
Personalization and user experience partners | |
Advertising partners | |
Developers of mobile apps you use | |
Third parties when compelled by law, such as to law enforcement or other governmental authorities |
California law requires that we provide transparency about scenarios in which Tahoe Fly Fishing Outfitters sells personal information, which, for purposes of the CCPA, includes sharing personal information with third parties in exchange for valuable consideration. We do not sell your personal information for money. Instead, like many retailers, we sell personal information to certain third parties to market and advertise our products to you and to curate and grow our catalog audience.
In the preceding 12 months, we have sold identifiers (such as your email address, postal address and other online identifiers) with advertising networks and print catalog marketing partners, and electronic network activity information (such as browsing behavior) to advertising networks.
You have the right to opt out of these sales at any time by visiting our Do Not Sell My Personal Information webpage. We do not knowingly sell personal information about consumers under the age of 16.
Subject to certain limitations and exceptions, the CCPA also provides California consumers the right to request (1) to know more details about the categories or specific pieces of personal information we collect, use, disclose and sell, (2) to request deletion of their personal information, and (3) to not be discriminated against for exercising these rights.
California consumers may make a rights request by visiting this portal, by contacting us at [email protected], or by calling us at 1(530) 841-8208. We will verify your request by asking you to provide information related to your recent interactions with us, such as information about a recent purchase.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at [email protected].
We offer various financial incentives. For example, we provide discounts and other benefits to members of our loyalty programs and we may offer you a discount if you sign up for our email newsletters or participate in some surveys we offer. When you participate in a financial incentive, we collect personal information from you, such as identifiers like your name and email address and commercial information like your purchasing habits. You may opt into a financial incentive by following the instructions provided at sign-up, and you may opt-out of the incentive at any time by emailing [email protected]. In some cases, additional terms and conditions may govern a financial incentive program, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the discount or benefit presented to you.
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Tahoe Fly Fishing Outfitters qualifies for this alternative option. If you would like to opt out of such sharing, please send an email to [email protected].
If you have any questions about this Privacy Policy, please contact us at: 2705 Lake Tahoe Blvd., South Lake Tahoe, California 96150, [email protected], or 1(530) 841-8208.